1990-1994 the Beijing central academy of fine arts as an art majoring.
1994-1998 director of the film and television advertising department of Beijing film academy.
1998-2003 Serve as an advertising director in Shanghai film studio.
He has been a freelance advertising director in Shanghai since 2003.
He has worked as a director in Shanghai for 14 years after graduation.
The director style is humorous and exquisite, good at capturing the person the most real and natural performance. It is one of the most influential advertising directors in China.
Awards and honors:
Electrolux, the “jumping tower” (AD company: LOWE Shanghai), was awarded the bronze lion in cannes, France, in 2006
The 2005 dragon seal advertising festival — silver medal
World Chinese advertising award – bronze medal
Included in the Archive in 2006
In 2006 The Work
In the UK 106 Shots
Inclusion in the German 2005-04 Archive
McDonald’s “6 yuan” breakfast series online advertising (AD agency: DDB Shanghai)
Selected Media’s top 10 online ads of the year
The ford focus “human race car” (JWT Shanghai)
It was awarded the 15th Chinese advertising festival Internet class award in 2008
It was awarded the bronze medal of the dragon seal advertising festival in 2008
Panda car “dummies” (China xuan international)
Won the 16th gold medal of the Chinese advertising festival in 2009
“The violin piece” (advertising firm: publicis Shanghai).
Selected 91 shots
Holiday inn the qin LAN series micro films (advertising company: ogilvy Shanghai)
Received the 2012 Asian real marketing award